VIva Revel - DIY Marquee Kits
We helped scale Viva Revel's DIY Marquee Kits from $0 to $464,623.82 within the first eight months of launch. With many competitors offering similar products, it was essential for us to educate the market on how these kits work and provide creative, budget-friendly ideas for enhancing any social gathering. Our goal was to demonstrate how even one piece of decor can completely transform an event, especially with the touch of personalization that these kits offer.
Revenue (August 2023- May 2024)
Viva Revel aims to make party planning accessible and affordable for everyone. Hiring an event planner and renting decor like the marquee letters can be costly and time-consuming. In addition, we observed that most consumers have to purchase their supplies from multiple vendors, which leads to confusion and inefficiency. Our goal is to build out a one-stop shop for all party planning decor.
User Generated Content
We chose a "tutorial feel" for the UGC to avoid it coming across as an advertisement. Our primary aim was to emphasize the convenience of these marquee kits and how they are perfect for any event, such as birthday parties, baby showers, graduations, and more.
Facebook Ads Analytics
| Amount spent | Results | Cost per result | Purchases conversion value | Purchase ROAS (return on ad spend) | CPC (cost per link click) |
|---|---|---|---|---|---|
| $27,628.44 | 1,163 purchases | $23.76 Per Purchase | $115,096.15 | 4.17 (21) | $0.37 |
| $26,507.48 | 1,045 purchases | $25.37 Per Purchase | $99,169.16 | 3.74 | $0.49 |
| $16,775.18 | 558 purchases | $30.06 Per Purchase | $54,652.67 | 3.26 | $0.48 |
| $6,162.24 | 268 purchases | $22.99 Per Purchase | $26,852.14 | 4.36 | $0.72 |
| $6,015.48 | 195 purchases | $30.85 Per Purchase | $23,793.26 | 3.96 | $0.47 |
| $4,878.91 | 266 purchases | $18.34 Per Purchase | $29,614.04 | 6.07 | $0.31 |
| $3,906.92 | 143 purchases | $27.32 Per Purchase | $15,735.95 | 4.03 | $0.85 |
| $1,547.72 | 59 purchases | $26.23 Per Purchase | $7,983.10 | 5.16 | $0.43 |